Nel Krug (1983), photographer.
He is a photographer and director based in Los Angeles. Together with his wife, Joni Harbeck, he founded Pulp Art Book, a collection of photography and commercial work in limited edition prints, books and films. In 2011 he released the LP-sized Pulp Art Book: Volume One with images of Joni shot with polaroid film years past its sell-by date. The narrative photographs remind us of spaghetti westerns and the artistic expressions of the 60s and 70s in B-movies and on LP covers.
Krug has developed a signature style so distinct it’s as though he was born right into the psychedelic world represented through his art. A self-taught virtuoso who knows no rules and whose work is defined not by the echo of what can and cannot be done, but by the artist’s ultimate vision. Like, for example, the use of expired Polaroid film to create the mood of “looking at a beautifully beat to hell dusty LP cover.
His musical clients includes The Weeknd, Lana Del Rey, Foals, Boards of Canada, Tame Impala, My Morning Jacket, Bat for Lashes, The Horrors, Scissor Sisters, Devendra Banhart, My Chemical Romance and Unknown Mortal Orchestra, just to name a few.